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Apple Wonderlust: New iPhone 15 Lineup, USB-C, and more

September 16, 2023
iphone 15

New Flagship Models and Product Updates

Apple has always stood at the forefront of innovation. Their recently concluded event ‘Wonderlust‘ last September 12, 2023, reaffirms their commitment to evolving and bettering their product lineup. 

Along with the new iPhone lineup, Apple also introduced two new smartwatches, the Apple Watch Ultra 2 and Apple Watch Series 9, as well as some hardware updates to the Airpods Pro.

Let’s delve deeper into the latest offerings, their specifications, and unique selling points.

The All-New iPhone 15 Models

The All-New iPhone 15 Models

The brand new iPhone 15 lineup has just been announced and will be up for pre-orders starting September 15th.

These are not just smartphones; they symbolize Apple’s continued commitment to pushing technological boundaries. Each model is meticulously crafted, offering an exquisite display that guarantees vivid colors and seamless visuals, thanks to the 120Hz refresh rate. With the A17 Bionic processor at its heart, multitasking is breezier than ever making it very competitive in mobile gaming. 

Photography gets a whole new dimension, especially with the Pro models flaunting a whopping 48MP telephoto lens. Coupled with the resilient titanium alloy frame and a futuristic under-display front camera, these phones aren’t just devices.

USB-C: The Game-Changer

Apple’s shift to USB-C in this year’s product lineup is more than just a tech update – it’s about embracing global standards. On top of that, it’s also the beginning of a new era where chargers are interchangeable and faster data transfers resulting in a streamlined user experience. 

With the introduction of the USB-C port, Apple users are now able to numerous benefits including:

  • Convenience: With USB-C being widely adopted, users can have a universal charging solution for multiple gadgets.
  • Speed: Faster charging and data transfer than its predecessor, the Lightning connector.
  • Versatility: From connecting to external displays to high-speed data transfers with Thunderbolt, the possibilities are vast.


FeatureiPhone 15iPhone 15 PlusiPhone 15 Pro iPhone 15 Pro Max
Display6.1-inch OLED, 120Hz refresh rate6.7-inch OLED, 120Hz refresh rate6.7-inch OLED, 120Hz refresh rate6.7-inch OLED, 120Hz refresh rate
ProcessorA16 BionicA16 BionicA17 BionicA17 Bionic
Storage128GB, 256GB, 512GB,128GB, 256GB, 512GB128GB, 256GB, 512GB, 1TB256GB, 512GB, 1TB
Rear camera12MP wide, 12MP ultrawide, 12MP telephoto12MP wide, 12MP ultrawide, 12MP telephoto12MP wide, 12MP ultrawide, 48MP telephoto12MP wide, 12MP ultrawide, 48MP telephoto
Front camera12MP12MP12MP12MP
Operating systemiOS 17iOS 17iOS 17iOS 17

Product Highlights:

  • A significant 48MP telephoto lens on the Pro models for superior zoom capabilities.
  • Pro models come with a titanium alloy chassis that provides more durability and improved scratch resistance, while the non-Pro models come with the classic aluminum chassis. 
  • USB-C port for standardized charging across devices.
  • Under-display front camera offering an uninterrupted screen display.
  • Fast-charging up to 20W

These, combined with the supercharged A17 Bionic chip, and innovative features in iOS 17, make the iPhone 15 series potentially the most significant upgrade in recent years.

Starting with the standard iPhone 15, users can relish up to 20 hours of video playback, and up to 16 hours of streaming. Remarkably, its audio playback stretches to a substantial 80 hours. What’s truly captivating is its fast-charge capability, ensuring up to 50% charge in a mere 30 minutes with an appropriate 20W adapter. With similar specifications, the iPhone 15 Plus comes with a larger battery and offers 26 hours video playback, and 20 hours of video streaming, and an audio playback up to 100 hours.
Diving deeper into the lineup, the 6.1-inch iPhone 15 Pro takes it up a notch with up to 23 hours of video playback, 20 hours of streaming, and up to 75 hours of audio playback. Meanwhile, the 6.7-inch iPhone 15 Pro Max stands as the powerhouse of the series, offering an impressive 29 hours of video playback, 25 hours of streaming, and 95 hours of audio playback.

Apple Watch Ultra 2: Where Elegance Meets Functionality

The Apple Watch Ultra 2 is the epitome of luxury combined with technology. Encased in a robust 49mm titanium case, it promises durability without compromising on style. The Always-On Retina display ensures that every detail is crisp and clear. 


  • Display: 49mm titanium case with an Always-On Retina display, peak brightness of 3,000 nits, with a raised edge to protect its sapphire face from edge impacts.
  • Processor: S9 SiP with 8GB RAM.
  • Battery: Up to 72 hours in Low Power Mode.

Apple Watch Series 9: Redefining Smart Wearables

The Apple Watch Series 9 takes the essence of its predecessor and refines it further. Offering two size variants and equipped with the S9 SiP processor, the updated Apple Watch promises a seamless user experience. The Always-On Retina display offers clarity, while the new health and fitness features ensure a holistic well-being approach. Whether it’s tracking blood pressure or monitoring sleep, the Series 9 ensures that users are always in the know about their health metrics.


  • Display options in 41mm or 45mm with an Always-On Retina display and a peak brightness of 2,000 nits.
  • Processor: S9 SiP with 8GB RAM.
  • Battery: Up to 36 hours in Low Power Mode.

AirPods Pro (2nd Generation) updated with USB-C

Apple’s AirPods Pro (2nd Generation) now comes with a USB-C charging case. The hardware update means faster charging times – ensuring that users are always charged to listen to another track or podcast. 

Offering up to 6 hours of listening time (with ANC off), these earbuds also feature advanced functionalities like spatial audio, adaptive EQ, along with an improved sound quality compared to its predecessor.


Apple’s 2023 product lineup is a testament to the company’s dedication to constant innovation and user experience. With iBlockCube as a companion, the journey with these devices will be seamless and always powered up.

For Apple users who are already immersed in the ecosystem, the right charging solution can make a significant difference. 

If you’re someone who juggles between just an iPhone and AirPods with an occasional MacBook in the mix, the Mate Searcher Universal Travel Adapter or the Bravado Booster Universal Travel Adapter would be splendid choices, ensuring efficient and safe charging.

However, for those who have everything like an iPhone, MacBook, Apple Watch, and AirPods, the Swift Universal Travel Adapter is undeniably your best bet. Its multifaceted design caters seamlessly to the diverse power needs of all four devices, making it a one-stop charging solution.

With this year’s releases, Apple’s updated product lineup sets the bar high in the tech industry. From the iPhone 15’s USB-C integration to the refined design of the Apple Watch Ultra 2 and the Series 9, there’s something for every Apple fan out there.

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